The System ®

Two pros talk about REALITY

No field has been more contaminated with pie-in-the-sky BS than Internet marketing.

That’s too bad because the business and the opportunities in it are very real.

In this call, two Internet marketing pros, Ken McCarthy and Glenn Livingston talk about a fascinating must-read report Glenn wrote to help Internet marketers get and stay on track.

Listen to the audio of my interview with Glenn below:

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Pay-per-click: The Secret Weapon

Timothy Seward and his company ROIRevolution provide pay-per-click account management services to over seventy companies.

His clients spend anywhere from a few thousand to over $500,000 a month on their media buys.

And all this traffic is carefully tracked, tested and optimized for maximum profit.

In this call. Timothy and Ken get into the “nuts and bolts” of what it takes to run pay-per-click ads profitably.

Listen to the audio of my interview with Timothy below:

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CPA Marketing – Fact, fiction
and profitable reality

Greg Davis has spent millions of dollars on Internet advertising and has tracked the conversion stats on millions of page views.

In the process, he’s learned what it’s like to rack up five figure profits in a single day.

But not that long ago,  he was struggling to make his ad buys pay at all.

What made the difference?

In this fascinating call, System Seminar 2010 faculty member Greg Davis blasts some of the myths about CPA marketing and shares hard won online conversion tips that will help you sell more regardless of what business you’re in.

Listen to the audio of my interview with Greg below:

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The Master of Marketing: Drayton Bird

What’s the “secret” weapon behind all successful Internet marketing?

That’s easy? It’s direct marketing.

What is “direct marketing” and what’s the best way to learn it?

That’s easy, spend some time with System Seminar 2010
faculty member, Drayton Bird, who worked with legends
like David Ogilvy and Eugene Schwartz.

Listen to the audio of my interview with Drayton below:

Ken McCarthy, Mike Mindel
and Greg Davis
talk about alternatives
to advertising with Google

The emergence of Google in the last ten years has radically transformed the Internet marketing landscape.

For the most part, these changes have been positive. Google AdWords has made a large inventory of well targeted traffic readily available to all, regardless of business size or budget. That’s the good news.

The bad news is that because Google has made online advertising so easy, many businesses have become dangerously dependent on its services for their Internet traffic.

In this conversation, Ken McCarthy talks with Greg Davis, an accomplished CPA marketer, and Mike Mindel, co-founder of WordTracker, about alternatives to Google.

Ken, Mike and Greg lay out a clear pathway for expanding beyond Google and taking advantage of the vast universe of other traffic opportunities that exist on the Internet.

(Note: Audio quality not as good as we would have liked. Ken and Greg were on Verizon. Mike calling all the way from the UK had a clearer signal.  Go figure.)

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Click here to download the interview