Ken McCarthy, Mike Mindel
and Greg Davis
talk about alternatives
to advertising with Google
The emergence of Google in the last ten years has radically transformed the Internet marketing landscape.
For the most part, these changes have been positive. Google AdWords has made a large inventory of well targeted traffic readily available to all, regardless of business size or budget. That’s the good news.
The bad news is that because Google has made online advertising so easy, many businesses have become dangerously dependent on its services for their Internet traffic.
In this conversation, Ken McCarthy talks with Greg Davis, an accomplished CPA marketer, and Mike Mindel, co-founder of WordTracker, about alternatives to Google.
Ken, Mike and Greg lay out a clear pathway for expanding beyond Google and taking advantage of the vast universe of other traffic opportunities that exist on the Internet.
(Note: Audio quality not as good as we would have liked. Ken and Greg were on Verizon. Mike calling all the way from the UK had a clearer signal. Go figure.)
Thanks to our colleague Timothy Seward, Google has “discovered” the System.
Apparently, they liked what they saw last year because they’re coming back again this year.
Trevor Claiborne has the perfect background to advise online entrepreneurs.
He worked for a mobile marketing start up and then joined Google as an
AdWords evangelist helping spread the word about the then-new advertising
vehicle by working closely with the clients of web hosting companies and
members of local chambers of commerce all across the US.
In seven short years, Google has tested its way from being a small, but solid
company to the dominant force on the Internet and one of the most powerful
media and advertising companies on earth.
As a Google insider, Trevor has some unique insights into how they did it
and how the model Google pioneered can be successfully copied by
all businesses, large and small.