Faculty Interviews - 2008

Christian Mickelsen – The business of coaching

In the last ten to fifteen years a new phenomenon
has emerged in business: “coaching.”

Formerly just the province of athletes, coaching has
taken the business world by storm.

But is it really worth it, or is it just a hyped up fad?

Veteran coach and “coach of coaches” explains when coaching is called for, how to find a good coach, how to become a successful coach, and how to add coaching to an info marketing business or use it as the foundation of a brand new venture.