Faculty Interviews - 2008

Martin Atkins – Lessons from the Rock and Roll Battlefield

There is no tougher business than music promotion, selling concert tickets and records (now CDs and downloads.)

I know. I did it and I thank heaven that that very tough industry was my introduction to business because truly everything has been easy since then.

You can imagine my joy when I met Martin Atkins, a rock and roll drummer turned music promoter turned educator,
who has distilled the hard won lessons of music promotion in such a way that they can be profitably applied to any business or human endeavor.

Martin talks about the “juice” you need to make your business work. Listen and learn. This is solid gold reality-based advice that you will very rarely hear anywhere else.