If you asked me to name the single most essential, “must have” marketing skill, I would not hesitate with my answer:
The ability to develop a good “hook.”
In my experience, closing is easy when you’re talking to the right person and have made a well thought out presentation tailored to your prospect.
What’s not easy is getting someone to sit down and listen (or read or watch) what you have to say. Every successful marketer has mastered this skill. No one teaches it better than Ann Convery.