More money from every click
What happens when you combine a rocket scientist with an Internet marketer?
You get one of the best conversion agencies on earth.
One of only a [...]
Dr. Karl Blanks and Ben Jesson
The System ®
Internet marketing education since 1994
Dr. Karl Blanks and Ben Jesson
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Posted on 16. Jan, 2009 by Ken McCarthy
I’m going to perform a usability test today.
Great interview!
I was deeply impressed.
It was the first time I heard that somebody in the internet marketing field charges for their services based on their achieved results and nothing else!
That’s how I can know I can trust these persons.
I also appreciated that the point is conversions rather than traffic.
It is rather a question how much profits before tax is made, rather than how much sales we made!
Good point also was that it is always about good content and service rather than manipulating search engines.
I also liked that one should become a customer of the competition all the way to actually using the product or service.
Not to mention the usability test performed by non-professionals.
It is a very useful interview. Highly recommended!
Rolf The Finn
Some great info! I’ve used my parents etc for usability in the past, but didn’t think to ask their thought processes. I’ll definitely revisit this on a number of sites.
I’ve just installed Clicktale on one of my websites – an amazing service, once I’ve finished playing with it I’ll almost certainly buy the paid service.
Looking forward to the next one.
David
Thanks for some very useful and doable information. Will have to start doing a few tests. Always something new to learn in internet marketing.
There were two services that Karl and Ben suggested – one was CrazyEgg.
Does anyone know what the other resource was?
Jeff – I believe the second resource you’re looking for is at http://www.ClickTale.com.